About Us

As an education innovation project with its founding roots in both Silicon Valley and Beijing, ETU Education is dedicated to offer a student-centered whole-person education by combining the leading pedagogy from around the world with China’s culturally-rich curriculum, so as to cultivate active learners with a passion to make change in their community. Our students are lifelong learners with high self-efficacy and innovative spirits.   

ETU offers an authentic immersive bilingual (English/Chinese) and personalized learning experience, which aims at protecting and inspiring the intrinsic motivations of children who will become self-driven and life-long learners. We promote learning-by-doing through our project-based and problem-based curriculum. Besides, we do more than deliver a body of knowledge to our students — we expand their humanity. By combining social emotional learning, character building, and by teaching students to appreciate what is beautiful in art, society, and nature, we help them to discover themselves, meantime, making life truly worth living.

Reimagining Schools in a Hyperconnected World

Before March 2016, I would never have thought of myself as having any connection to the word ‘education’ in a professional sense.

Something happened that spring. On the surface, it was triggered by my eldest son’s time to start primary school, and our family’s move from California to Beijing. However, these two pivotal moments awakened something in me, helping me to see the links between many of my random and seemingly irrelevant experiences with education and making them suddenly relevant. This random list of experiences includes my own memories as a student, ten years working at McKinsey, recruiting and training college graduates, supporting career development for youth, three years as a minor social influencer (my husband and I have a WeChat blog with 700K followers), receiving multiple inquiries from young people confused about the future and, of course, my experience as a mother.

Education had long been a major source of entanglement for me. Everyone around me, (both in China and the US), complain about the problems and challenges around today’s education. And yet, although their complaints all seem to make sense in some way, it is hard to derive anything concrete from them, let alone come up with concrete alternatives.  In that spring, these ‘connections’ that occurred to me seemed to have suddenly switched a light on, allowing me to see education in a clearer way.

Our Mission

As an education innovation project with its founding roots in both Silicon Valley and Beijing, ETU Education is dedicated to offer a student-centered whole-person education by combining the leading pedagogy from around the world with China’s culturally-rich curriculum, so as to cultivate active learners with a passion to make change in their community. Our students are lifelong learners with high self-efficacy and innovative spirits.   

Core Values

The ETU’s Values represent the qualities and characteristics of all members of our learning community. We expect all students and teachers to model and promote these values in their daily lives.




Students at the center of the classroom

 At ETU School, students’ needs are priorities. We combine interdisciplinary and project-based curriculum with innovative pedagogy including project based learning,TPRS, tutorial system, and personalized evaluation to provide an inspiring educational experience for our students. 

We offer an authentic immersive bilingual (English/Chinese) and personalized learning experience, with the aim of identifying and cultivating children’s intrinsic motivations for learning.

Students and educators at ETU also have the opportunity to deepen their cultural awareness through exchange programs in China and around the world.

Teacher- centered School

Teachers are always the greatest asset of the school. We believe teachers are researchers and innovators along with their role of being instructors in the education system.

Therefore, every ETU teacher has the freedom to be innovative in his or her teaching. Teachers are encouraged to go beyond their comfort zone to research and implement new pedagogical practices.

ETU offers a holistic assessment and a certifying mechanism for teachers based on 5 key aspects of their roles (curator, facilitator, coach, team-player and advocate) and 16 core competencies. This helps guide their efforts in personal and professional development.

Putting school back to the center of our communities

Through online communities enabled by our IT platform “Magnet”, ETU School is able to make the most use of social resources to support the school’s development and children’s education experience, such as providing teachers with professional development training and instant access to solutions on education-related issues, and providing students with integrated learning experiences by linking learning objectives with real life learning opportunities.

History Of School

Yinuo Li

Yinuo Li is the co-founder of ETU Education(in her personal capacity), and she is also Director of the China Program at the Bill & Melinda Gates Foundation. Yinuo used to be a partner at the management consulting firm McKinsey & Company in both Beijing and Palo Alto, California.

Yinuo is a sought-after speaker on topics ranging from industry perspectives to strategy, organization, talent recruitment and development, and women’s leadership. She also serves on the final selection committee for the Rhodes Scholarship, and was named World Economic Forum’s Young Global Leader in 2016.Yinuo has a B.S. in biology from Tsinghua University in Beijing and a Ph.D. in molecular biology from UCLA.

Huazhang Shen

Huazhang Shen has been a serial entrepreneur in IT space, and most recently is the founder of Magnet, an IT platform that enables community communications. Huazhang has a Master degree from California Institute of Technology and B.S. from University of Science and Technology in China.

Xiaoyue Guo

Xiaoyue Guo is the principal of ETU School. She is also one of the founders of Social Venture Partners (SVP), which is affiliated with the Leping Social Entrepreneur Foundation. Xiaoyue has years of rich experiences in education, and has dedicated her career to exploring personalized education in China. Among many of her accomplishments, Xiaoyue also founded the Lexing Youth Experiential Learning Center in 2015.